Saturday, May 15, 2010

Euro-fied (it's all in the name)

"Euro-." Often refers to the currency, but is also just short for European.

If you've stayed in a hotel while traveling abroad, you might have noticed their "Euro-standard" option. Or maybe, you've had the privilege of being a "Euro Traveller" on-board British Airways.

Russian marketers have taken this idea and run with it. Sticking "euro" in the front of any product or service suddenly makes it 100 times more appealing. I guess "Amer-" or "Am-" don't have that same ring to it. (Or maybe they have TOO many associations... Amway, perhaps?)

The term "Evro-remont" or "European-style remodeling" has become really popular, although from my observations, it refers more to giving a place a "face lift" than something more extensive. Faux wood paneling, anyone?

Then I was in the store the other day and caught sight of some cleaning supplies that had our new favorite prefix. "Euro-cloths for Euro-cleaning." Ummm, okay. How exactly does one clean his sink European-style?

I suppose it is supposed to distract people from the fact that everything is, after all, made in China.


  1. HA!!! Thanks! So TRUE! What a great laugh!

  2. This is so true! I am in Russia visiting my mom and I see these Euro signs everywhere. Funny.

  3. I guess I'm not the only one!

    Welcome back to Russia.


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