Saturday, May 15, 2010
Euro-fied (it's all in the name)
If you've stayed in a hotel while traveling abroad, you might have noticed their "Euro-standard" option. Or maybe, you've had the privilege of being a "Euro Traveller" on-board British Airways.
Russian marketers have taken this idea and run with it. Sticking "euro" in the front of any product or service suddenly makes it 100 times more appealing. I guess "Amer-" or "Am-" don't have that same ring to it. (Or maybe they have TOO many associations... Amway, perhaps?)
The term "Evro-remont" or "European-style remodeling" has become really popular, although from my observations, it refers more to giving a place a "face lift" than something more extensive. Faux wood paneling, anyone?
Then I was in the store the other day and caught sight of some cleaning supplies that had our new favorite prefix. "Euro-cloths for Euro-cleaning." Ummm, okay. How exactly does one clean his sink European-style?
I suppose it is supposed to distract people from the fact that everything is, after all, made in China.