I invite you, therefore, in the name of the Church, to the observance of a holy Lent, by self-examination and repentance; by prayer, fasting, and self-denial; and by reading and meditating on God's holy Word. And, to make a right beginning of repentance, and as a mark of our mortal nature, let us now kneel before the Lord, our maker and redeemer.
Silence is then kept for a time, all kneeling.
If ashes are to be imposed, the Celebrant says the following prayer
Almighty God, you have created us out of the dust of the
earth: Grant that these ashes may be to us a sign of our
mortality and penitence, that we may remember that it is
only by your gracious gift that we are given everlasting life;
through Jesus Christ our Savior. Amen.
The ashes are imposed with the following words
Remember that you are dust, and to dust you shall return.
-from the Book of Common Prayer, p. 265 (emphasis added)